According to a research done by Twitter, 49% of consumers seek guidance on what to purchase from social media influencers. Social media users also said that a post from an influencer inspired them to share their own product recommendations. People also made a purchase as a direct result of an influencer’s social media post.
Social network ad spending hit $23.68 billion worldwide last 2015. Influencer ad spending is poised to reach between $5 billion and $10 billion by 2022, according to a Business Insider Intelligence report. Influencer ad spending will indeed grow quickly on a global basis every year. This is a great opportunity for social media influencers to tap into this growing trend, and increase the earning potential of their online profiles.
Yet still, social media is a whole new kind of world that is different from traditional marketing. There are a lot of factors to consider, statistics to track, and campaign strategies to evaluate. The social media and video marketing strategies to consider for every niche or brand are also different. Every influencer in whatever niche needs to take some careful planning at which plans and actions to take in order to gain more followers or subscribers. Making sure that they can direct traffic and sales from their online following is also a whole other ball game.
Companies have already developed their own set of tools and criteria for them to determine how much they should spend on influencers. On the other hand, there are also influencers who have set their standards on how much they should be paid, and with it they have to give proof of their online blog traffic and following.